Alex CzartoryskiI am software developer by trade with wide range of experience in e-commerce, product development, user experience, marketing, and general business operations.

Previously, I was the technical co-founder of eLearning startups and Fresh Air Educators inc where I helped the companies grow profitably from zero to $10M+ in sales and 50+ employees. Both companies were sold to a private equity firm in 2017.

Currently I am the head of digital marketing at Manitobah Mukluks, where I help the luxury winter boot brand accelerate it’s growth profitably via digital marketing and e-commerce.

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  1. Hello Alex

    I have seen your Adwords retargeting codes for Shopify stores on Shopify forums. I would like to ask if there is any guideline to set up retargeting through Google Analytics?

    Thanks a lot for any recommendation.


      1. Hello Alex

        Thanks for your reply. I have noticed that Google has updated its remarketing tags. Now its called Global site tag. Would you recommend Shopify stores to update to the new remarketing tag or its ok to keep the previous tag?

        Thanks for your help.



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