Below is my recommended campaign and adset structure for Facebook Ads for e-Commerce sites.
A list of base Facebook audience recommendations for most e-commerce businesses.
If you use the Shopify Facebook Marketing App to upload your Shopify products to Facebook, you will notice that some product attributes are missing in your feed. As of this writing (Dec 11, 2019) the Shopify App does not import data such as: Product Type, Google Product Category, GTIN, MPN, Age Group, and Gender. Below […]
A list of recommended Google Ads audiences to setup for most e-commerce businesses.
A simple systematic approach to adjusting and scaling your Facebook Ad Set budgets.
Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup option when technical limitations prevent you from using the Facebook Ads Platform.
Many popular Remarketing Platforms purposely report misleading metrics. Their goal is to fool advertisers into increasing ad spend. Here are the tactics they use and the ways you can protect yourself.
YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.