A list of base Facebook audience recommendations for most e-commerce businesses.
Category: AdWords / PPC
Baseline Audience Setup for Google Ads
A list of recommended Google Ads audiences to setup for most e-commerce businesses.
Your YouTube Campaigns are not performing as well as you think!
YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
Shopify Dynamic Remarketing Setup
How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
AdWords Display Remarketing Setup Best Practice for e-Commerce
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
AdWords: Why aggregate data can be misleading
If you have a single campaign with a single ad group, your Branded and Unbranded searches are likely lumped together. Don’t let underperforming segments ride the coat tails of your top performers.
Adding Schema.org Microdata to your Shopify Product Pages (with variant support)
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.
