A list of recommended Google Ads audiences to setup for most e-commerce businesses.
A simple systematic approach to adjusting and scaling your Facebook Ad Set budgets.
Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup option when technical limitations prevent you from using the Facebook Ads Platform.
Many popular Remarketing Platforms purposely report misleading metrics. Their goal is to fool advertisers into increasing ad spend. Here are the tactics they use and the ways you can protect yourself.
YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
If you have a single campaign with a single ad group, your Branded and Unbranded searches are likely lumped together. Don’t let underperforming segments ride the coat tails of your top performers.
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.
UPDATE Oct 10, 2019: I have personally transitioned to using the Shopify Facebook Marketing App to sync my product catalogs with Facebook (Not to be confused with Shopify’s Facebook Sales Channel). However I still manage my Facebook ad campaigns directly in the Facebook interface. The code and process below is no longer supported. In order […]