AdWords Display Remarketing Setup Best Practice for e-Commerce

The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The┬ámore […]

AdWords: Why aggregate data can be misleading

When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]

Adding Schema.org Microdata to your Shopify Product Pages to enable Google Merchant Center automatic updates (with product variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]

Shopify + Facebook Dynamic Product Ads: Build your own Retargeting feed

If you want to setup Facebook Dynamic Product Retargeting ads for your Shopify store, you need to upload your store’s product catalog feed to Facebook. Below is a walk through of how to generate your Facebook product feed. This is an advanced topic and I assume you have a basic understanding of HTML/Liquid, the Shopify […]