Many popular Remarketing Platforms purposely report misleading metrics. Their goal is to fool advertisers into increasing ad spend. Here are the tactics they use and the ways you can protect yourself.
YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
Here is how to properly install Dynamic Remarketing Tags on your Shopify store, which will let you run dynamic product ads on the Google Display network. The code needs to be installed in two places: At the bottom of your theme.liquid In the “Additional Scripts” field in your Store’s Admin > Settings > Checkout section […]
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]
When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]
If you want to setup Facebook Dynamic Product Retargeting ads for your Shopify store, you need to upload your store’s product catalog feed to Facebook. Below is a walk through of how to generate your Facebook product feed. This is an advanced topic and I assume you have a basic understanding of HTML/Liquid, the Shopify […]