A simple systematic approach to adjusting and scaling your Facebook Ad Set budgets.
Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup option when technical limitations prevent you from using the Facebook Ads Platform.
UPDATE Oct 10, 2019: I have personally transitioned to using the Shopify Facebook Marketing App to sync my product catalogs with Facebook (Not to be confused with Shopify’s Facebook Sales Channel). However I still manage my Facebook ad campaigns directly in the Facebook interface. The code and process below is no longer supported. In order […]