Below is my recommended campaign and adset structure for Facebook Ads for e-Commerce sites.
A simple systematic approach to adjusting and scaling your Facebook Ad Set budgets.
Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup option when technical limitations prevent you from using the Facebook Ads Platform.
Deprecated! I am no longer updating / maintaining this code. Use at your own risk! UPDATE Oct 10, 2019: I have switched to using the Shopify Facebook Marketing App (but not the Shopify Facebook Sales Channel which should be avoided) to sync my product catalogs with Facebook. Although not perfect, it does the job well […]