Adding Schema.org Microdata to your Shopify Product Pages to enable Google Merchant Center automatic updates (with product variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]

Shopify + Facebook Dynamic Product Ads: Build your own Retargeting feed

If you want to setup Facebook Dynamic Product Retargeting ads for your Shopify store, you need to upload your store’s product catalog feed to Facebook. Below is a walk through of how to generate your Facebook product feed. This is an advanced topic and I assume you have a basic understanding of HTML/Liquid, the Shopify […]

Shopify: Fix your Google Analytics Product Performance Reports

The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]

Shopify Cancelled Orders and Google Analytics

By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]

Add Color Swatches to your Shopify Collections Page

Below is some code for your Shopify store that will display color swatches for your products. Install this on your Collections page within your Product Loop. If your theme has a product-thumbnail.liquid snippet install it there, (or alternatively in your product-loop.liquid snippet). Create your own images for each color swatch and set the filename to the color (ie: […]