Google Display Network & Extended Keyword Match

Summary Keyword Targeting on the Display network does not behave the same way as on  the Search network. Because of “Extended Keyword Match” your ads WILL display on pages that DO NOT contain your keywords. In particular for low volume keywords. Even when using phrase or exact match. Pausing / Un-Pausing an AdWords Campaign triggers a Reset or Recalibration which […]

Shopify Cancelled Orders and Google Analytics

By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]

Google Analytics Custom Events to Simplify Navigation

Below, is a screen shot of a quiz from our online ATV safety course. The navigation is relatively simple: NEXT and PREVIOUS buttons Right hand menu to navigate to any question FINISH QUIZ button that becomes visible once you have answered all the questions Questions About Usability: Does anyone actually use the PREVIOUS button? Does anyone actually use the side […]

Add Color Swatches to your Shopify Collections Page

Below is some code for your Shopify store that will display color swatches for your products. Install this on your Collections page within your Product Loop. If your theme has a product-thumbnail.liquid snippet install it there, (or alternatively in your product-loop.liquid snippet). Create your own images for each color swatch and set the filename to the color (ie: […]