Summary Keyword Targeting on the Display network does not behave the same way as on the Search network. Because of “Extended Keyword Match” your ads WILL display on pages that DO NOT contain your keywords. In particular for low volume keywords. Even when using phrase or exact match. Pausing / Un-Pausing an AdWords Campaign triggers a Reset or Recalibration which […]
Shopify Cancelled Orders and Google Analytics
By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]
The Value of View Through Conversions
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]
Do you Really Need a Quantity Box?
The other day I was browsing an e-commerce clothing store and the Quantity box suddenly seemed odd to me: “Who would buy MORE THAN ONE of this shoe – in the EXACT SAME STYLE AND SIZE??” I wondered how many people EVER buy more than 1 IDENTICAL piece of clothing? (We’re talking same SIZE, STYLE, COLOR, […]
Google Analytics Custom Events to Simplify Navigation
Below, is a screen shot of a quiz from our online ATV safety course. The navigation is relatively simple: NEXT and PREVIOUS buttons Right hand menu to navigate to any question FINISH QUIZ button that becomes visible once you have answered all the questions Questions About Usability: Does anyone actually use the PREVIOUS button? Does anyone actually use the side […]
Which Social Networks Are Your Visitors Logged Into
Back in February 2012, Tom Anthony wrote a couple of great posts on how to detect if visitors were logged into a social network and then how to use Google Analytics to track this information. After the post, there was some discussion about how there are only 5 CustomVar slots in the standard version of […]
Add Color Swatches to your Shopify Collections Page
Below is some code for your Shopify store that will display color swatches for your products. Install this on your Collections page within your Product Loop. If your theme has a product-thumbnail.liquid snippet install it there, (or alternatively in your product-loop.liquid snippet). Create your own images for each color swatch and set the filename to the color (ie: […]
