YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
If you have a single campaign with a single ad group, your Branded and Unbranded searches are likely lumped together. Don’t let underperforming segments ride the coat tails of your top performers.
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.