AdWords Display Remarketing Setup Best Practice for e-Commerce

The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]

Google Display Network & Extended Keyword Match

Summary Keyword Targeting on the Display network does not behave the same way as on  the Search network. Because of “Extended Keyword Match” your ads WILL display on pages that DO NOT contain your keywords. In particular for low volume keywords. Even when using phrase or exact match. Pausing / Un-Pausing an AdWords Campaign triggers a Reset or Recalibration which […]