Below is my recommended campaign and adset structure for Facebook Ads for e-Commerce sites.
Tag: Dynamic Remarketing
Fix missing attributes in Shopify’s Facebook Product Feed
If you use the Shopify Facebook Marketing App to upload your Shopify products to Facebook, you will notice that some product attributes are missing in your feed. As of this writing (Dec 11, 2019) the Shopify App does not import data such as: Product Type, Google Product Category, GTIN, MPN, Age Group, and Gender. Below […]
Baseline Audience Setup for Google Ads
A list of recommended Google Ads audiences to setup for most e-commerce businesses.
Shopify Dynamic Remarketing Setup
How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
DIY Facebook Product Feed for Shopify [deprecated]
Deprecated! I am no longer updating / maintaining this code. Use at your own risk! UPDATE Oct 10, 2019: I have switched to using the Shopify Facebook Marketing App (but not the Shopify Facebook Sales Channel which should be avoided) to sync my product catalogs with Facebook. Although not perfect, it does the job well […]
