The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]
By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]
The other day I was browsing an e-commerce clothing store and the Quantity box suddenly seemed odd to me: “Who would buy MORE THAN ONE of this shoe – in the EXACT SAME STYLE AND SIZE??” I wondered how many people EVER buy more than 1 IDENTICAL piece of clothing? (We’re talking same SIZE, STYLE, COLOR, […]