AdWords Display Remarketing Setup Best Practice for e-Commerce

The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]

Shopify: Fix your Google Analytics Product Performance Reports

The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]

Shopify Cancelled Orders and Google Analytics

By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]