Below is my recommended campaign and adset structure for Facebook Ads for e-Commerce sites.
A list of base Facebook audience recommendations for most e-commerce businesses.
If you use the Shopify Facebook Marketing App to upload your Shopify products to Facebook, you will notice that some product attributes are missing in your feed. As of this writing (Dec 11, 2019) the Shopify App does not import data such as: Product Type, Google Product Category, GTIN, MPN, Age Group, and Gender. Below […]
A simple systematic approach to adjusting and scaling your Facebook Ad Set budgets.
Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup option when technical limitations prevent you from using the Facebook Ads Platform.
Deprecated! I am no longer updating / maintaining this code. Use at your own risk! UPDATE Oct 10, 2019: I have switched to using the Shopify Facebook Marketing App (but not the Shopify Facebook Sales Channel which should be avoided) to sync my product catalogs with Facebook. Although not perfect, it does the job well […]