The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]
Tag: Google Analytics
Shopify Cancelled Orders and Google Analytics
By default, when you cancel an order in Shopify, that transaction remains as positive revenue in your Google Analytics. To “cancel” the transaction in Google Analytics you have to send a negated version of the transaction. To do this in Shopify you have to create a Webhook on Order Cancelled that hits a script (located on […]
Google Analytics Custom Events to Simplify Navigation
Below, is a screen shot of a quiz from our online ATV safety course. The navigation is relatively simple: NEXT and PREVIOUS buttons Right hand menu to navigate to any question FINISH QUIZ button that becomes visible once you have answered all the questions Questions About Usability: Does anyone actually use the PREVIOUS button? Does anyone actually use the side […]
Which Social Networks Are Your Visitors Logged Into
Back in February 2012, Tom Anthony wrote a couple of great posts on how to detect if visitors were logged into a social network and then how to use Google Analytics to track this information. After the post, there was some discussion about how there are only 5 CustomVar slots in the standard version of […]
