Alex Czartoryski is the co-founder and Chief Innovation Officer at Fresh Air Educators, inc, (the leading provider of online education for BoatingHuntingSnowmobile, and ATV across North America) where he is focused on generating new innovative ideas as well as recognizing innovative ideas generated by others.  He has over 15 years experience in the IT industry as a product developer, systems architect and project manager, plus extensive experience in search-engine optimization and web usability.

Alex is also an investor and adviser to Gongshow Gear a hockey lifestyle clothing company.

Alex is passionate about optimizing and simplifying, as well as solving complex problems with creative and elegant results.  In his spare time Alex likes to travel, eat, and think up new business ideas. He is always happy to provide advice and how-to’s free of charge.

Contact Me


  1. Hello Alex

    I have seen your Adwords retargeting codes for Shopify stores on Shopify forums. I would like to ask if there is any guideline to set up retargeting through Google Analytics?

    Thanks a lot for any recommendation.


      1. Hello Alex

        Thanks for your reply. I have noticed that Google has updated its remarketing tags. Now its called Global site tag. Would you recommend Shopify stores to update to the new remarketing tag or its ok to keep the previous tag?

        Thanks for your help.



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