Many popular Remarketing Platforms purposely report misleading metrics. Their goal is to fool advertisers into increasing ad spend. Here are the tactics they use and the ways you can protect yourself.
YouTube Campaigns count conversions differently than all other campaign types in AdWords. This can cause you to significantly overspend!
Here is how to properly install Dynamic Remarketing Tags on your Shopify store, which will let you run dynamic product ads on the Google Display network. The code needs to be installed in two places: At the bottom of your theme.liquid In the “Additional Scripts” field in your Store’s Admin > Settings > Checkout section […]
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]
When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]
If you want to setup Facebook Dynamic Product Retargeting ads for your Shopify store, you need to upload your store’s product catalog feed to Facebook. Below is a walk through of how to generate your Facebook product feed. This is an advanced topic and I assume you have a basic understanding of HTML/Liquid, the Shopify […]
The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]
Submit your own product feed to Google Shopping including all variants by generating an xml feed directly by way of a custom xml collection template.
Summary Keyword Targeting on the Display network does not behave the same way as on the Search network. Because of “Extended Keyword Match” your ads WILL display on pages that DO NOT contain your keywords. In particular for low volume keywords. Even when using phrase or exact match. Pausing / Un-Pausing an AdWords Campaign triggers a Reset or Recalibration which […]