Never Boost Facebook Posts. Convert them into Ads Instead

The Proper Way to Promote a Post There are generally two ways to promote a Facebook page post: Boost the Post Convert the Post into an Ad Always choose the second option. Never boost a post unless you are technically unable to convert the post into an ad. Post boosting should be considered as backup […]

AdWords Display Remarketing Setup Best Practice for e-Commerce

The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]

AdWords: Why aggregate data can be misleading

When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]

Adding Schema.org Microdata to your Shopify Product Pages to enable Google Merchant Center automatic updates (with product variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]

Shopify: Fix your Google Analytics Product Performance Reports

The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]