Below are my recommended Facebook base audiences to create for most e-commerce businesses
- Purchase: 10 day
Custom Audience; Source: Website; Events: Purchase 10 days - Purchase: 30 day
Custom Audience; Source: Website; Events: Purchase 30 days - Purchase: 180 day
Custom Audience; Source: Website; Events: Purchase 180 days - Purchase: All Time
Custom Audience; Source: Customer List
This audience needs to be updated every 180 days by uploading your customer list.
- Add to Cart: 1 day
Custom Audience; Source: Website; Events: AddToCart 1 day - Add to Cart: 10 day
Custom Audience; Source: Website; Events: AddToCart 10 day - Add to Cart: 30 day
Custom Audience; Source: Website; Events: AddToCart 30 day - Add to Cart: 180 day
Custom Audience; Source: Website; Events: AddToCart 180 day
- Site Visitors: Top 25%: 10 day
Custom Audience; Source: Website; Visitors by Time spent: Top 25%: 10 day; - Site Visitors: Top 25%: 30 day
Custom Audience; Source: Website; Visitors by Time spent: Top 25%: 30 day; - Site Visitors: Top 25%: 180 day
Custom Audience; Source: Website; Visitors by Time spent: Top 25%: 180 day;
- Facebook Engagement: 10 day
Custom Audience; Source: Facebook; Everyone who engaged with your page: 10d - Facebook Engagement: 30 day
Custom Audience; Source: Facebook; Everyone who engaged with your page: 30d - Facebook Engagement: 180 day
Custom Audience; Source: Facebook; Everyone who engaged with your page: 180d - Instagram Engagement: 10 day
- Custom Audience; Source: Instagram; Everyone who engaged with your business: 10d
- Instagram Engagement: 30 day
Custom Audience; Source: Instagram; Everyone who engaged with your business: 30d - Instagram Engagement: 180 day
Custom Audience; Source: Instagram; Everyone who engaged with your business: 180d
Once your business generates some sales, you should also then create look-a-like audiences based on your FB pixel:
- Lookalike (1%) – Pixel using Purchase
- Lookalike (1% to 2%) – Pixel using Purchase
- Lookalike (2% to 5%) – Pixel using Purchase
- Lookalike (5% to 10%) – Pixel using Purchase
General Notes
- The higher your sales volume, the more granular you will want to get. And the more useful shorter timed memberships will be (in particular for cart abandonment).
- The lower your sales volume, the less useful short duration memberships will be (in particular for cart abandonment)
