Adding Microdata to your Shopify Product Pages (with variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.

DIY Facebook Product Feed for Shopify [deprecated]

Deprecated! I am no longer updating / maintaining this code. Use at your own risk! UPDATE Oct 10, 2019: I have switched to using the Shopify Facebook Marketing App (but not the Shopify Facebook Sales Channel which should be avoided) to sync my product catalogs with Facebook. Although not perfect, it does the job well […]