Here is how to properly install Dynamic Remarketing Tags on your Shopify store, which will let you run dynamic product ads on the Google Display network. The code needs to be installed in two places: At the bottom of your theme.liquid In the “Additional Scripts” field in your Store’s Admin > Settings > Checkout section […]
Tag: Retargeting
AdWords Display Remarketing Setup Best Practice for e-Commerce
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The more […]
Adding Schema.org Microdata to your Shopify Product Pages to enable Google Merchant Center automatic updates (with product variant support)
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]
DIY Facebook Product Feed for Shopify
Last updated: Jan 22, 2019 In order to use Facebook Dynamic Product Ads with Shopify, you need to upload your store’s product catalog to Facebook and connect it to your pixel. Below is a free customizable DIY solution to create your Facebook Product Feed in Shopify. Please note: This is an advanced topic and assumes […]
The Value of View Through Conversions
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]
