How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
Tag: Retargeting
AdWords Display Remarketing Setup Best Practice for e-Commerce
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
Adding Schema.org Microdata to your Shopify Product Pages (with variant support)
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.
DIY Facebook Product Feed for Shopify
UPDATE Oct 10, 2019: I have personally transitioned to using the Shopify Facebook Marketing App to sync my product catalogs with Facebook (Not to be confused with Shopify’s Facebook Sales Channel). However I still manage my Facebook ad campaigns directly in the Facebook interface. The code and process below is no longer supported. In order […]
The Value of View Through Conversions
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]
