How to properly install Google Ads Dynamic Remarketing Tags on your Shopify store. Gtag implementation.
The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups.
If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.
Deprecated! I am no longer updating / maintaining this code. Use at your own risk! UPDATE Oct 10, 2019: I have switched to using the Shopify Facebook Marketing App (but not the Shopify Facebook Sales Channel which should be avoided) to sync my product catalogs with Facebook. Although not perfect, it does the job well […]
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]