Adding Schema.org Microdata to your Shopify Product Pages (with variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item updates. Here is the Fix.

DIY Facebook Product Feed for Shopify

UPDATE Oct 10, 2019: I have personally transitioned to using the Shopify Facebook Marketing App to sync my product catalogs with Facebook (Not to be confused with Shopify’s Facebook Sales Channel). However I still manage my Facebook ad campaigns directly in the Facebook interface. The code and process below is no longer supported. In order […]