Adding Schema.org Microdata to your Shopify Product Pages to enable Google Merchant Center automatic updates (with product variant support)

If you are using Google Merchant Center to drive either your Google Product Listing Ads (PLAs) or for your Dynamic Remarketing Ads, you have likely ran into an issue where Merchant Center will sometimes give you a warning that there is insufficient match of micro-data information and that it is no longer performing automatic item […]

Facebook Product Catalog and Dynamic Product Ads for your Shopify store

If you want to use Facebook Dynamic Product Retargeting ads for your Shopify store, you need to upload your store’s product catalog feed to Facebook. There are several existing apps that allow you to do this without coding (Flexify and DataFeedWatch) but if you are looking for a free solution or simply want more control, […]