AdWords Display Remarketing Setup Best Practice for e-Commerce

The key to setup a performing ROI based display remarketing campaign is to properly segment your audiences and ad groups. Basic Theory The deeper a user is in your sales funnel, the more likely he is to buy. A shopping cart abandoner is more likely to buy than someone who simply browsed your homepage. The┬ámore […]

AdWords: Why aggregate data can be misleading

When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]