If you have a single campaign with a single ad group, your Branded and Unbranded searches are likely lumped together. Don’t let underperforming segments ride the coat tails of your top performers.
The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]
Back in February 2012, Tom Anthony wrote a couple of great posts on how to detect if visitors were logged into a social network and then how to use Google Analytics to track this information. Here is a modification of the original code and steps to track everything in a single CustomVar slot. 1. Read […]