If you have a single campaign with a single ad group, your Branded and Unbranded searches are likely lumped together. Don’t let underperforming segments ride the coat tails of your top performers.
The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]
If you are running a Display or Retargeting campaign you have probably been exposed to View Through Conversions (VTC): View Through Conversions are conversions where a customer saw — but did not click — a display ad on the display network before completing a conversion. There is a lot of debate on if you should count View Through […]
Below, is a screen shot of a quiz from our online ATV safety course. The navigation is relatively simple: NEXT and PREVIOUS buttons Right hand menu to navigate to any question FINISH QUIZ button that becomes visible once you have answered all the questions Questions About Usability: Does anyone actually use the PREVIOUS button? Does anyone actually use the side […]
Back in February 2012, Tom Anthony wrote a couple of great posts on how to detect if visitors were logged into a social network and then how to use Google Analytics to track this information. After the post, there was some discussion about how there are only 5 CustomVar slots in the standard version of […]