AdWords: Why aggregate data can be misleading

When making decisions based on your Google AdWords account performance, don’t just look at overall account performance. It is very important to get more granular in your analysis. Consider this scenario You are willing to spend up to 20% of your product’s price to make a sale. (Maximum % Cost of Sales = 20%). You’ve […]

Shopify: Fix your Google Analytics Product Performance Reports

The Problem: By default Shopify includes product variant details in the product’s name when it sends e-commerce data to Google Analytics, . If you sell clothing ,or shoes, or other products with color and size variants, then your Product Performance Report becomes too granular. This is a bug, because there already exists a “Product Variant” field in Analytics, […]

Google Analytics Custom Events to Simplify Navigation

Below, is a screen shot of a quiz from our online ATV safety course. The navigation is relatively simple: NEXT and PREVIOUS buttons Right hand menu to navigate to any question FINISH QUIZ button that becomes visible once you have answered all the questions Questions About Usability: Does anyone actually use the PREVIOUS button? Does anyone actually use the side […]